Brand Story

Billion Group Enterprise Spirit

Innovation｜Integrity｜Expertise｜Quality

The entreprise spirit laid down by the founder of Billion is condensed in the "BILLION" logo, which is designed in two horizontal lines at the top and bottom, symbolizing stability and strength. The dark blue color shows the forward-looking spirit of science and technology, like a high-speed train running on the track in an orderly manner. The slogan "The Future is Now" perfectly illustrates BILLION's unwavering commitment to sustainable innovation and future vision.

Brand Core Value

Motivity｜Focus｜Discipline

The "BILLION" brand inherits the corporate spirit of Billion Group—as high-speed trains need to have strong kinetic energy, complete concentration, and strict discipline. These three major elements form the foundation of our brand. Driven by the concerted efforts of the team, "BILLION" is actively leading the way and moving forward steadily.

"By introducing innovative and differentiated products, we enter the high-level niche markets, establish strong partnerships with selected distributors, and build up our reputation in the professional field. Even small brands still have a chance to win." – Tim Chen, Chairman of Billion Electric Co. Ltd.

Sustainable Commitment

Relying on over 50 years of professional experience, Billion is committed to becoming a leader in green energy infrastructure and information and communication solutions, adhering to the core values of stability, innovation and sustainability, and working with partners to achieve net-zero carbon emissions by 2050.

Co-create the Future

Billion firmly believes that putting customers and partners at the core is the key to moving forward to the future. We are committed to quality, focused on customer satisfaction, continuing innovation, and building deep and long-lasting partnerships with our customers to lay a solid foundation for co-creating the future.

From Communication Links to the Energy Revolution:

A New Chapter for BILLION

"Sustainability, Passion, Equality"

"BillionWatts" adheres to the enterprise spirit of Billion group and takes "sustainability, enthusiasm and equality" as its core philosophy. We view sustainable development as our mission, we are driven by the enthusiasm of our team and firmly believe that technology should serve everyone. We are committed to breaking down technical barriers, making high-quality energy solutions popular around the world, and promoting the continuous breakthrough and growth of the brand in the global energy market. These three core values drive us to lead the future with a new and strong attitude.

Global Telecom Market Expansion | Succeeding in Niche Markets

In 1993, Billion Electric established communication business division, focusing on the research and development of ISDN products, and launched the "BILLION" brand in 2004, specializing in DSL modems and network interface cards. In the same year, we officially founded BEC Technologies Inc. in the United States, and entered the North American market under the "BEC" brand, with sales channels covering the global market, including North America, Europe, Australia, South Africa, Southeast Asia, Latin America, etc. In order to strengthen our global brand image, we made the strategic decision in 2022 to launch the "BECbyBILLION" brand, which aims to provide customers with a more consistent and clear brand positioning.


"BECbyBillion" provides a wide range of 5G/LTE routers and industrial-grade network switches, including vehicle/rail, enterprise/telecom, industrial, power, outdoor, and other product lines to meet the needs of diverse fields in enterprise, retail, education, healthcare, industrial, transportation, energy, and smart city. Our products support a wide range of applications such as Private Networks, Fixed Wireless Access (FWA), IIoT/M2M, and Mission-Critical Communication.


With a professional R&D team, manufacturing facilities, and representatives and distributors all over the world, we are committed to providing broadband network client equipment (CPE) and highly customized services to establish an excellent reputation in the international communications market. Through the close integration of hardware technology and software services, BECbyBillion is committed to providing customers with high-speed, and reliable network connections, driving revolutionary transformation together.

Started from the Innovation in A Three-person Apartment | ISDN Modem Sales Took Off

In 1992, Mr. Tim Chen, the current chairman of the board of directors who had served in IBM, decided to return to Billion Electric and established communication business division to invest in the research and development and sales of ISDN communication equipment, creating a second business for the company at that time. In order to find an excellent communication team, Mr. Tim Chen found Mr. Xu-feng Zheng, the chief operating officer of Billion Electric, to start a business together.


In the initial stage of the Billion Electric Communication Business Division, they only rented an apartment in Hsinchu as a laboratory and office, and Xu-feng Zheng, the COO, and two engineers, the three of them worked day and night in the apartment to devote themselves to the research and development of ISDN communication products. At that time, the Windows operating system was innovating, and the software compatibility of ISDN communication products with PCs required a high level of techniques. With perseverance and determination, these pioneers of the Communications Division developed high-quality ISDN modem products, successfully entered the European telecommunications market, and ranked among the top three ISDN modem manufacturers in Asia. In 1997, Billion Electric's IDDN interface card was awarded first place in the communications product category by Germany's BYTE magazine, which also opened the opportunity for Billion Electric's entry into the research and development of ADSL broadband communication products.

Own Brand with Touching Service

In 2000, Billion Electric invested in the R&D and manufacturing of ADSL broadband network equipment to provide OEM services for major brand companies, but Tim Chen always had a dream in his heart, hoping that one day the communication products printed with the BILLION brand could be sold all over the world, so that this brand from Taiwan would be recognized and respected by foreigners. To this end, Mr. Tim Chen once again recruited professional brand marketing business teams of major foreign companies, set up product and marketing departments, strengthened the development of international channels, product positioning, marketing packaging and publicity, and began to sell his own brand BILLION communication products since 2004, and has cooperated with telecommunications companies around the world on many projects.


The success of Billion in entering the international market is owed not only to its exceptional and reliable product quality but also to its after-sales support. Once the customer service center of the Thai Telecom Company received a report from the user that the BILlION product failed, but the local import agent could not deal with it, so Billion Electric assigned technical support engineers to go to Thailand to the user's home to understand the situation. After inspection, It was discovered that it was a problem with the local telecommunications lines, not the malfunction of the BILLION router. This move moved the local agents. Even if it was the problem of end-user, Billion Electric also attached great importance to it, and this is something that ordinary brand manufacturers can't do. "We place a lot of emphasis on partnerships in our global market operations, and many of our clients have been touched because of this spirit. Many agents have grown from small companies in two or three people to companies with hundreds of millions of dollars in turnover together with the BILLION brand," said Tim Chen.

A Complete Network Communication Product Line｜Unlimited Growth Energy in the Future

The BILLION brand adheres to the product strategy of "uniqueness" and "differentiation", and is committed to innovation and market differentiation. Our R&D team has decades of professional experience in combining power technology with network communication technology to develop IoT applications for smart cities, including smart energy management, smart grid, and smart lighting systems, to provide customers with value-added total solutions. Whether it is a telecommunications company, an enterprise, a SOHO or a home user, BILLION's products are professional, dynamic and innovative in terms of ease of operation, diversified functions and customized services.


BILLION deeply understands consumer needs, and our products have received many excellent reviews in Australia, South Africa, Southeast Asia, and the United Kingdom, etc., and have won editorial recommendations in international IT media. From product design and performance to value-added features, BILLION maintains the highest standards, building trust in our clients through reputation and brand eimage. Since 2006, the BILLION brand has been recognized as the most popular modem brand in Australia for three consecutive years—an honor from our close partnerships with distributors and our dedication to cultivating niche markets.


BILLION continues to expand its product line, not only covering ADSL routers, but also ADSL2+, SHDSL, VDSL2+ modems, E-WAN/3G/4GLTE broadband routers, and the latest M2M routers, providing customized network solutions for the telecom market and key vertical markets. We are constantly updating our existing technologies to create a more connected world. BILLION's sales performance grows steadily, which comes from our steady operation, professional R&D capabilities, flexible customized services, and long-term cooperation with strategic partners. This drive of continuous improvement is the foundation of BILLION's future excellence and success.